Reviews are your best form of marketing. Using past customers to inform your future customers
With 98% of consumers going online to read reviews to help them choose which business to engage, any time a client contacts you, they are already a warm lead. This not only makes your sales process much more efficient, it also means that the cost to get the sale is significantly reduced.
By having your customers leave reviews for your business, it gives potential customers confidence about the business they are intending to engage with.
There are three main reasons for businesses to collect reviews:
If you are not actively seeking reviews and the only reviews appearing online are ones which your customers have written without any prompting from you, the chances are that they will be negative reviews. We have all heard the saying that a happy customer remains silent, while an unhappy customer will tell ten of their friends.
Research shows that when companies make an active effort to request feedback from their customers, 89% of those reviews are positive.
Think about that for the moment. The vast majority of your happy customers will write a positive review about your business if prompted to do so.
So it is definitely in your best interest to start gathering reviews for your business.