As a consumer, we all rely on reviews to help us choose which company to deal with. At times we would read articles such as these that made it difficult to feel that we could trust the reviews that we read.
Then as a small business owner, we were using a major review platform (who will remain nameless to protect the guilty) to help consumers know that they could have confidence in who they were dealing with. The platform was charging us over $3000 per year to use what we felt was a substandard service. It was an open platform which meant that we had people leaving reviews who weren't even customers of ours. When we tried to get the reviews removed, it was difficult as the onus was on us as a business to prove they were not a customer.
One day we got so frustrated, we started searching the forums about the review platform. What we found was that so many people were unhappy with the all major review platforms to the point where it was difficult to find positive reviews. We were stunned by the sheer volume of unhappy customers and businesses.
We came to the conclusion that all the platforms had problems. At the time we were only looking for another platform to go to, but unfortunately we couldn't find one that had the right balance. It became very clear that someone really needed to fill the gap.
So with a lot of research and analysis, we have designed a website that we feel that the vast majority of those people commenting on the forums would be happy with. By giving people what they want, we are able to be the Uber of the taxi industry.
Seems a bit obvious in hindsight.